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Player Development Academy · Melbourne

Develop Better Footballers. Build Confident Kids.

Structured football development in Melbourne. Helping young players improve their technique, football intelligence, confidence and match performance through structured coaching and genuine mentorship.

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100+

Players Developed

Weekly Training & Match Experience

Trusted by Melbourne Families

Our Promise

Every Parent Wants
The Same Thing…

Every parent wants their child to enjoy football.

But even more importantly, they want to know their child is improving.

At Elevate Football Academy, we don't simply teach football. We help young players become more confident, more disciplined, more intelligent — and more prepared for life through football.

Why Parents Choose EFA

More than coaching.
A development environment.

Small Group Coaching

Every player is seen, coached and given individual feedback — every session.

Football Intelligence

We coach decision making — when to pass, when to dribble, where to move.

Real Match Experience

Weekly match practice, friendlies and tournaments turn training into performance.

Mentorship

Coaches who care about the person, not just the player. Character comes first.

Coach Bill Ki playing in Hong Kong's top division professional football league
Founder Bill Ki Played in Hong Kong’s Top-Division Professional League, 2020–2024
A young Bill Ki holding the Hong Kong flag after representing the Hong Kong U18 National Team
Represented Hong Kong U18 National Team

The Story Behind EFA

Talent opens the door.
Character decides how far you go.

Football has been a part of my life since I was young, and it has taught me some of the most valuable lessons I carry with me today.

At the age of 13, I was selected to represent the Hong Kong Youth Representative Team. A year later, I was released from the squad. Instead of giving up, I spent the next four years working harder than ever to improve every part of my game.

At 18, I earned my place back and represented Hong Kong at the National Games before achieving my dream of becoming a professional football player at 19.

Coach Bill represented the Hong Kong U23 National Team and brings his playing experience into a coaching philosophy focused on technique, football intelligence, confidence and decision making.

Talent may open the door, but hard work, resilience and the right guidance determine how far a player can go.

When I moved to Melbourne, I founded Elevate Football Academy because I wanted to create the kind of environment I wish every young player could experience.

At EFA, we don't simply teach football skills. We help players build confidence, football intelligence, discipline and character through structured coaching, small group training and real match experience.

One of the greatest compliments I have ever received from a parent was:

“That is beyond coaching, I'll call it mentorship.”

That perfectly reflects what EFA stands for. Develop Better Footballers. Build Confident Kids.

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Training Programs

One development pathway.
The right group for every player.

EFA places players by age, current level and development needs. Not sure where your child fits? Book a free trial and we will recommend the most suitable group.

Weekly Training

Player Development

Structured technical training, football intelligence and age-appropriate progression in small groups.

U8–U14 · Doncaster & Knox
Advanced

Advanced Development

Higher-intensity coaching for committed players ready to sharpen decision making and match performance.

U14+ · Doncaster & Knox
1-on-1

Private Training

One-to-one coaching built around the player, with targeted feedback and a clear development focus.

By arrangement · 60 minutes
Match Day

EFA Post-Season Match Program

Structured post-season match play with regular feedback to build confidence, positioning, game awareness and better decisions under pressure.

Kew High School · U10–U16

Weekly Training Schedule

Find the right day and location.

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MON

Doncaster

U13 Intermediate

TUE

Knox

U8 Development

WED

Doncaster

U13 Advanced

THU

Knox

U14 Development / U14+ Advanced

FRI

Doncaster

U8 Development

SAT September Free

Kew High School

U10–U13 Intermediate

U13 Advanced – U16 Intermediate

Training Locations

Convenient locations across Melbourne's east.

Personalised Program Advice

Contact us for pricing.

Programs and training options may vary depending on the player's age, level and development needs. Contact EFA and we can help recommend the most suitable program.

Enquire & Enrol Private Training: contact us for availability & pricing →

Player Development Pathway

Every player has a journey.
This is ours.

  1. Join EFA

    A free trial session to find the right group

  2. Confidence

    A positive environment where kids love to train

  3. Technique

    First touch, passing, dribbling, striking

  4. Football IQ

    Decision making, positioning, game sense

  5. Friendly Matches

    Applying skills in real games

  6. Tournament Football

    Competing and performing under pressure

  7. Club Football

    Ready to thrive in club and representative teams

Parent Reviews

In their words, not ours.

“They have benefited from all the pre-match guidance, post-match evaluation and encouragement. That is beyond coaching — I'll call it mentorship.”
Joseph W. · Father of Nathan & Evan
“Not only have their skills improved immensely since joining EFA — their football sense and mentality have also been lifted to a new level.”
Kelvin L. Father of Jayden & Lucas
“He was really timid about playing against adults before his very first futsal game, but he has grown in stature ever after — thanks to your trust and encouragement.”
Marcus T. On Aiden's first futsal match
“My boys are learning a lot. Thank you for letting them play different positions, as that will help them.”
David C. Father of Oscar & Leo
“Thanks Bill for organising the game. I really appreciated the way you gave Ryan feedback — I already passed your message to him.”
Michelle K. Ryan's mum
See the environment for yourself. Your child trains. You receive honest feedback. No obligation.
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Questions Parents Ask

Everything you need to know.

Can't find your answer? Message us on WhatsApp — we reply personally.

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Can beginners join?

Absolutely. Many of our players started with us as complete beginners. Players train in groups matched to their age and level, so beginners are never overwhelmed — they build confidence from the very first session.

What ages do you coach?

We develop players aged 6 to 15. Groups are organised by age and ability so every child is challenged at the right level.

How many players are in a group?

We deliberately keep groups small so every player receives individual feedback in every session. This is one of the biggest reasons parents choose EFA over larger clinics.

Can we join mid-term?

Yes. Players can join at any time during the term. Start with a free trial session, and we will recommend the right program from there.

What should we bring?

Football boots, shin guards and a water bottle. We provide the balls, bibs and all training equipment. In warmer months, please also bring sunscreen and a hat.

How does the free trial work?

Book through the form below or message us on WhatsApp. Your child joins a session that matches their age and level, and afterwards the coach shares honest feedback on where they are and how we can help them grow. No obligation, no pressure.

Book Your FREE Trial

The first session is on us.

Tell us a little about your child. We will recommend the right group, confirm a suitable session and give you honest feedback after their trial — with no obligation.

01Share your child's age, experience and availability.
02EFA recommends the most suitable training group.
03Your child experiences the coaching environment for free.
Free trial & enrolment enquiry

Find the right EFA program.

Required fields are marked with an asterisk. This takes around two minutes.

Parent & player details
Program preference
Enquiry details

Tell us about your child's football experience, current team, goals, preferred training program, availability or anything else you'd like to ask.

Stay Connected with EFA Optional — this is separate from your trial enquiry.

We'll reply within 24 hours. No payment and no obligation.